Keyword density is an important consideration in optimizing a website for search engines. A site with little to no keyword density has little chance of ranking well on search engines such as Google and Bing. The opposite, and more dangerous side of that is keyword spamming.
Keyword spamming is when a website overuses keyword(s) to gain a better ranking on search engines. A lot of times this is done out of either ignorance or laziness. The site owner either does not know, or is trying to cheat their way to the top. When we develop sites for clients we help them understand how to best use keywords on their website.
It is perfectly alright to use your main keyword(s) a few times on each page if necessary as long as it flows with the text of the site and is readable. When your page looks like somethings humans wouldn’t read, you might be guilty of keyword spamming.
Here is an example of keyword spamming:
Keyword spamming is the act of spamming your keywords to get better search engine ranking as a result of keyword spamming. Keyword spamming, or spamming keywords is considered spam and this keyword spamming will hurt your search engine results. Keyword spamming is done by keyword spammers, spammers of keywords, key phrase spammers, and keyword spam lovers.
Notice how the above text is not human friendly, i.e. it is not meant to be read by humans but instead is used to increase search engine results. The correct way to go about this is to include your keywords so that they flow naturally, like below:
Keyword spamming is the act of overusing your keywords in your webpage to increase your search engine ranking. This practice often hurts your SERPs significantly, therefore keyword spamming should be avoided.
Notice in the above text we use our key phrase, “keyword spamming”, however we write the text to flow naturally for the human reader while still including the keywords we wish to use.
Most web design blogs and tutorial sites will recommend a keyword density of 3-5%. There are several tools online such as the Keyword Density Checker that will help you easily determine where you stand. If you are a blogger I suggest trying this tool out and editing your posts as need be.
Remember: never use keyword spamming. It will only hurt, not help you.
Article by Mike McKeown of St. Louis website development company Five Star Creative.
Need help optimizing your website for search engines? Want to make sure you get a good ranking in the search engines without spamming? Contact Five Star Creative today to see how we can help you gain more business through legitimate search engine optimization tactics.